Google Keyword Planner (GKP) is one of the best tools for finding high-value keywords. While it was created for Google Ads, SEO professionals can also use it to boost organic traffic.
In this guide, you’ll learn how to use GKP step by step to discover keywords, analyze search volume, and choose the best terms to rank for.
Why Use Google Keyword Planner for SEO?
Google Keyword Planner helps you:
- Find keyword ideas quickly
- Analyze search volume trends
- Understand keyword competition
- Identify commercial intent
Even though it’s designed for advertisers, SEO professionals can use it to build a strong content strategy.
Step 1: Set Up Google Keyword Planner
Google Keyword Planner is free, but you need a Google Ads account.
How to set it up:
- Go to Google Ads and log in.
- Create an account if you don’t have one.
- You don’t need to run ads—just complete the setup.
- Navigate to Tools → Keyword Planner.
You’ll see two main tools:
- Discover New Keywords – Find fresh keyword ideas
- Get Search Volume and Forecasts – Analyze your existing keywords
Step 2: Discover New Keywords
This is the main tool for SEO keyword research.
Option 1: Start With Keywords
- Enter words or phrases describing your business.
- Example: “organic coffee,” “vegan protein powder”
- You can enter multiple keywords separated by commas.
Option 2: Start With a Website
- Enter your URL or a competitor’s URL.
- GKP generates keywords based on that site’s content.
Click Get Results to view your keyword list.
Step 3: Get Search Volume and Forecasts
If you already have a keyword list:
- Copy your keywords into the search box.
- Click Get Started.
- GKP shows:
- Avg. monthly searches
- Forecasted clicks and impressions
- Competition level
This helps prioritize keywords with the best traffic potential.
Step 4: Filter and Sort Keywords
Filtering is crucial to find high-value keywords.
| Filter | Purpose | Tips |
|---|---|---|
| Locations | Target countries or regions | Use your target market location |
| Language | Choose audience language | Default is English |
| Search networks | Google only or partners | Usually leave as Google |
| Date range | Default 12 months | Use for seasonal trends |
| Keyword text | Include specific words | E.g., “blue t-shirt” |
| Avg. monthly searches | Focus on high or low volume | Avoid extremely low searches |
| Competition | Ads competition (ignore for SEO) | Useful for commercial intent |
| Top of page bid | Indicates commercial intent | Higher bid = potentially profitable |
Keyword Match Types:
- Broad Match: Wide reach
- Phrase Match: Keywords in order
- Exact Match: Exact query only
Step 5: Analyze Keyword Ideas
Look at the Keyword Ideas section carefully:
| Metric | What it means | How to use it |
|---|---|---|
| Keyword (by relevance) | Most relevant suggestions | Pick terms closely related to your topic |
| Avg. monthly searches | Estimated traffic potential | Focus on medium to high volume |
| Competition | Ads competition | Check if the keyword has commercial intent |
| Top of page bid | Cost advertisers pay | Use as a proxy for monetization potential |
Pro Tip: Watch for seasonal keywords. Example: “Halloween costumes” peaks in October.
Step 6: Choose the Best Keywords
Factors to consider:
- Search Volume: Higher = more traffic
- Commercial Intent: Likely to convert into sales
- Organic SEO Competition: Check the first-page competitors
Example:
- Too broad: “coffee”
- Too narrow: “health benefits of organic coffee”
- Ideal: “organic coffee”
Step 7: The GKP Hack for Unique Keywords
Google Keyword Planner tends to show very similar keywords to everyone. Here’s how to get exclusive keywords:
- Go to Discover New Keywords → Start with a Website
- Enter a competitor’s URL instead of a keyword
- Get a list of keywords your competitors may not target
Good sources:
- Competitor blogs
- Press releases
- Influencer bios
- Podcast transcripts
Step 8: Organize Your Keywords
Once you have your list, categorize your keywords:
- Primary Keywords: Core topics for pages
- Secondary Keywords: Related long-tail terms
- Commercial Keywords: High intent for conversions
This will help structure your content and internal linking strategy.
Step 9: Bonus Tips for SEO Success
- Use long-tail keywords for easier ranking
- Check Google Trends for seasonal fluctuations
- Combine GKP data with Ahrefs or SEMrush for better insights
- Always consider searcher intent before creating content
Conclusion
Google Keyword Planner is a powerful SEO tool when used strategically. By:
- Discovering new keywords
- Filtering and sorting results
- Analyzing search volume and competition
- Using competitor URLs for unique ideas
…you can build a keyword strategy that drives traffic, leads, and sales.
Start using GKP today and take your SEO to the next level!